La Comunidad and Munsingswear return with another video celebrating the rich history of the Original Penguin Jacket. The latest video, "Hot Rope," continues on the theme of the "rediscovery" of the Jacket: Where it came from, where it went and what it's been doing. This video is about the Jacket's love for cars -- and one in particular which held a special place in its, um, breastpocket.
The campaign is accompanied by a robust social media presence. The accompanying Facebook page and app give the clothing a life of its own as a public figure. The app lets you watch more videos, read about its history, locate it in a store and even get the Jacket's recommendations on other things you should be buying to enhance your lifestyle. There's also a Twitter profile (verified, of course) that the Jacket tweets from.