Burger King : Hot Sauce Billboard 5

Hot sauce for grabs!

Published On

Apr 10, 2012

Editor's Pick

Y&R Istanbul came up with a hot way to promote Burger King's new hot sauce -- using 2,548 packets of the fiery blend to create the image of a man who has evidently had too much. Looks like both open and closed packets were used, so anybody can try some of the sauce. Product demo and nice outdoor ad in one -- we like. Check out more pictures of the billboard on the right.

Most Popular

Harrison Ford stars in Glenmorangie’s wry episodic campaign set in the Scottish Highlands

Metro by T-Mobile recruited reality stars for campaign about the ultimate bad relationship

Tumblr distances itself from the politics and ‘masculine energy’ of other social networks in new ads

Credits

Date: Apr 11, 2012

Brand :: Burger King

Client :: Burger King

Agency :: Young & Rubicam-Istanbul

Chief Creative Officer :: Ozan Varisli

Art Director :: Aren Selvioglu

Copywriter :: Cumhur Gucer

Need a credit fix? Contact the Creativity Editors

Project Type

Outdoor