Hotels.com Spokesguy Captain Obvious Joins the Presidential Race

Because Everyone Else Doesn't Seem So Fit

Published On
Feb 22, 2016

Editor's Pick

Captain Obvious, the Hotels.com mascot who's kind of like a walking, talking dad joke, will be joining the 2016 presidential race -- by running across the entire country.

The proud master of the strikingly clear believes he is fit to win the race. Why? "I've seen the other candidates," he says in a new ad via CP&B. "They don't seem very fit at all."

He makes his "official" announcement in a national TV spot broadcast tonight, and then viewers will be able to follow his campaign over the coming months at CaptainObviousRunsForPresident.com and through social media via @CaptainObvious and #ObviousPresident.

All the while, he'll be promoting Hotels.com, of course, because it's "simple and easy" and he will need a place to sleep at night on the "running" trail.

So what's the campaign tie-in here? According to the agency, Hotels.com estimates that presidential candidates can spend more than $405,000 on hotel lodging during the 2016 primaries and caucuses, but if they were Hotels.com rewards members, they could save more than $40,000. Rewards members get a free night for every ten nights they book through the site.

Hotels.com is the latest marketer to jump on the campaign trail. Captain Obvious faces competition, for example, from "House of Cards" frontman Frank Underwood. JetBlue also just debuted an election-themed stunt that shows how difficult candidates can be compared to its own passengers.

Credits

Date
Feb 22, 2016
Brand:
Hotels.com
Client:
Hotels.com
Agency:
Crispin Porter & Bogusky
Chief Creative Officer:
Ralph Watson
Vice President/Executive Creative Director:
Matt Talbot
Executive Technology Director:
Harold Jones
Creative Director:
Brian Friedrich
Associate Creative Director:
Jexy Holman
Associate Creative Director:
Nuno Teixeira
Senior Interactive Developer:
Mai Hoang
Designer:
Dominic Scariano
Vice President/Executive Producer, Interactive:
Jesse Jones
Interactive Producer:
Dan Corken
Integrated Head of Video:
Kate Hildebrant
Vice President, Executive Producer:
Sloan Schroeder
Junior Producer of Video:
Rachel Noonan
Integrated Video Producer:
Addison Born
Junior Producer of Interactive:
Morgan Burrows
Associate Director, Architecture:
Benjamin Sterling
Technical Lead:
Tim Svensen
Associate Experience Director:
David Irons
Production Company:
Caviar
Director:
Ruben Fleischer
Director, Photography:
Ken Seng
Executive Producer:
Jasper Thomlinson
Executive Producer:
Kim Dellara
Edit Company:
Plus Productions
Director, Photography:
Ryan Simpson
Editor:
Lawrence Young
Editor:
Andrew Ratzlaff
Assistant Editor:
Bryce Harvey
Post Executive Producer:
Andrea Krichevsky
Post Senior Producer:
Lennon Barnica
Post Production:
Method Studios
Producer:
Cara Lehr
Flame Artist:
Wensen Ho
Quality Assurance:
Hook QA
Music Company:
Jingle Punks
Music Track and Artist:
Hail to the Chief, The British Grenadier
Audio Finishing Company:
Lime Studios
Audio Engineer:
Mark Meyuhas
Audio Engineer:
Matt Miller
Audio Producer:
Susie Boyajan
Telecine Company:
Company 3
Telecine Artist:
Siggy Ferstl
Telecine Producer:
Matt Moran
Executive Vice President/Managing Director:
Danielle Whalen
Account Director:
Sarah Castner
Content Supervisor:
Brice Tomlinson
Content Supervisor:
Kelly Boyer
Content Manager:
Alyssa Fitterer
Content Manager:
Ilyssa Schwartz
Group Director, Strategy:
Dean McBeth
Business Manager:
Natalie Greenman
Executive Business Affairs Manager, Interactive:
Lydia Tirpak
Vice President, and General Manager:
Josh Belkin
Senior Director, Brand Marketing:
Mike Wolfe
Director, Advertising:
Nick Hayes
Senior Brand Manager:
Melissa Postier

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Project Type