Swedish HiFi Retailer Creates Real Estate Listing Service to Help Find Houses Where You Can Rock Out
Akestam Holst Applies Special Algorithm to Homes on the Market
Sep 13, 2013
Swedish sound retailer Pause is known for creative campaigns, via their agency, Akestam Holst. They've invited consumers to turn into thieves by breaking into one of their stores, and had their CEO ingest a very special pill. Now, they're back with the Stockholm House Equalizer, perfect for music lovers -- and haters -- that are in the market to buy a new home.
Working with experts in sound, the agency developed an algorithm that determines exactly how loud sound can go inside a home until the neighbors can get disturbed. Then, they partnered with a real estate listings firm to apply the algorithm to homes that were on the market, creating a real-estate listing service based on how much noise you can make, so you can enjoy Pause products to their full potential.