House of Lapland's 'Salla 2032' wins Entertainment for Sport Grand Prix at Cannes

House of Lapland’s "Salla 2032," by Africa DDB, has won an Entertainment for Sport Grand Prix at Cannes. 

The idea centered on a small town above the Arctic Circle making a bid to host the 2032 Summer Olympics—all to highlight the threat of climate change.

Jury President Ben Hartman, chief client officer international at Octagon, said it was a "magnificent" Grand Prix that looked to borrow equity from the Olympic movement but juxtaposed that with parody to make a point about the environment. It also tapped into the cultural zeitgiest as the general public, as well as brands, have been increasingly vocal about climate change.