Nissan targeted newly arrived expats in Dubai with a banner campaign via TBWARAAD Dubai
United Arab Emirates that aimed to match them with the right model for their family. It teamed
up with a popular house-hunting website, dubizzle.com, to match the visitor's search criteria with
appropriate Nissan models. So when they searched for a home, it matched their chosen home,
budget, neighborhood, family size and so forth with a banner ad for a suitable sized Nissan.
Visitors could also sign up for a test drive en route to their new home ï¿½ï¿½" and they were picked up
by the Nissan that matched them. Altogether, 1,200 test drives were booked across seven