Nissan : HouseHunter Test-Drive
Matching your car to your home.
Published On
Apr 30, 2012
Editor's Pick
Nissan targeted newly arrived expats in Dubai with a banner campaign via TBWARAAD Dubai United Arab Emirates that aimed to match them with the right model for their family. It teamed up with a popular house-hunting website, dubizzle.com, to match the visitor's search criteria with appropriate Nissan models. So when they searched for a home, it matched their chosen home, budget, neighborhood, family size and so forth with a banner ad for a suitable sized Nissan. Visitors could also sign up for a test drive en route to their new home ��" and they were picked up by the Nissan that matched them. Altogether, 1,200 test drives were booked across seven Nissan models.
Credits
- Date
- May 01, 2012
- Brand :
- Nissan
- Client :
- Nissan
- Agency :
- TBWA\RAAD-Dubai
- Head of Digital :
- Preethi Mariappan
- Interactive Art Director :
- Felipe Galiano
- Content Strategist :
- Melanie Clancy
- Senior Interactive Art Director :
- Rafael Guida
- Graphics/Motion Designer :
- Juan Behrens
- Senior Flash Developer :
- Sarabjeet Singh
- Account Director :
- Bassam Ayass
- Account Executive :
- Iman Al Shaybani
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Project Type