Hovis : Farmers Race

Cor blimey it's a farmer race

Published On
Apr 11, 2011

Editor's Pick

Brit bread maker Hovis kicks off its latest campaign with a Dougal Wilson-directed spot depicting some good wholesome competition among the country's farmers.

The campaign, part of the marketer's efforts to highlight a 100 percent British wheat claim, was shot near Macclesfield, Cheshire, which was home to the first Hovis mill, and the cast includes some exceedingly game Hovis farmers.

Credits

Date
Apr 11, 2011
Brand:
Hovis
Client:
Hovis
Agency:
Dare
Copywriter:
Gavin Torrance
Art Director:
Danny Hunt
Production Company:
Blink Productions
Director:
Dougal Wilson

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Project Type