FIFA 10 : How Big Can Football Get?

The FIFA 10 campaign kickoff spot

Published On
Sep 17, 2009

Editor's Pick

Wieden + Kennedy Amsterdam kicks off its latest integrated campaign for EA's blockbuster FIFA game with this anthem spot. The ad debuts this weekend during the Manchester City v Manchester United match.

The How Big Can Football Get campaign was inspired by the massive FIFA game play figures ( EA says two million FIFA games are played daily) and will include web films, an online football community, a documentary and other elements.


Sep 18, 2009
Client :
EA Sports
Brand :
Agency :
Wieden & Kennedy-Amsterdam
Executive Creative Director :
John Norman
Executive Creative Director :
Jeff Kling
Creative Director :
Edu Pou
Creative Director :
Joakim Borgstrom
Art Director :
Barney Hobson
Copywriter :
Rick Chant
Director :
Johnny Green
Production Company :
Agency Head of Production :
Corey Bartha
Agency Producer :
Cat Reynolds
Director, Photography :
Joost Van Gelder
Director, Photography :
Stuart Graham
Producer :
Matthew Brown
Production Designer :
Guillaume Amosse
Production Designer :
Dan Betteridge
Editor :
Neil Smith
Editorial Company :

Need a credit fix? Contact the Creativity Editors

Project Type