FIFA 10 : How Big Can Football Get?

The FIFA 10 campaign kickoff spot

Published On

Sep 17, 2009

Editor's Pick

Wieden + Kennedy Amsterdam kicks off its latest integrated campaign for EA's blockbuster FIFA game with this anthem spot. The ad debuts this weekend during the Manchester City v Manchester United match.

The How Big Can Football Get campaign was inspired by the massive FIFA game play figures ( EA says two million FIFA games are played daily) and will include web films, an online football community, a documentary and other elements.

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Credits

Date: Sep 18, 2009

Client :: EA Sports

Brand :: FIFA 10

Agency :: Wieden & Kennedy-Amsterdam

Executive Creative Director :: John Norman

Executive Creative Director :: Jeff Kling

Creative Director :: Edu Pou

Creative Director :: Joakim Borgstrom

Art Director :: Barney Hobson

Copywriter :: Rick Chant

Director :: Johnny Green

Production Company :: Knucklehead

Agency Head of Production :: Corey Bartha

Agency Producer :: Cat Reynolds

Director, Photography :: Joost Van Gelder

Director, Photography :: Stuart Graham

Producer :: Matthew Brown

Production Designer :: Guillaume Amosse

Production Designer :: Dan Betteridge

Editor :: Neil Smith

Editorial Company :: Work

Need a credit fix? Contact the Creativity Editors

Project Type

Video