Ahh, Japan. Home to breathtaking natural wonders, exquisite cultural traditions, delicious food, jaw-dropping technology--and totally WTF absurd game shows. The last figures in an unusual campaign for French restaurant Sushishop's 20th anniversary, which pays homage, of sorts, to Japan's wacky entertainment world with two new program ideas. We don't know which is more flabbergasting--the gruesome bikini wax challenge or the literal pissing contest (made nearly insurmountable by makeshift headwinds).

The films were created out of Sushishop's agency La Force and directed by Julien Seri via Diagoro films. How all that excess hair and golden spray will whet appetites for for nigiri, chirashi or temaki, we're not quite sure (the point, apparently, is to highlight how Sushishop has imported the best of Japan to France, and leff the not-so-great stuff, like game shows, behind), but hats off for to the campaign for out-weirding and already weird genre.