Turkish Airlines Recreates Didier Drogba's Life Story in a Colorful, Hand-Painted Minute

Brand Aims to Repeat Viral Success

Published On
Sep 22, 2015

Editor's Pick

Featuring soccer legends in its ads is a strategy that has worked phenomenally well for Turkish Airlines. Several of its ads, by Crispin Porter & Bogusky, have gone seriously viral including Kobe vs Messi which was voted the top YouTube Ad of the Decade at the Webby Awards.

The airline's previous spot featuring Didier Drogba has been viewed over 62 million times on YouTube, and now Drogba appears in another execution, which takes a lighthearted look at how he built his career and persona.

Colorful, hand-painted sets help recreate the locations that "made" Drogba, including his hometown of Abidjan in Ivory Coast, and cities such as Marseille, London and Paris where he honed his playing skills, sense of style and philanthropy. The sets were hand-painted by Hungry Man production designer Steve Summersgill.

Directed by Richard Bullock of Hungryman, altogether the spot does a good job of condensing Drogba's life into into an exuberant 60-second feast -- and judging by Drogba fans' previous reaction, it could be another viral hit.

Credits

Date
Sep 22, 2015
Brand:
Turkish Airlines
Client:
Turkish Airlines
Agency:
Crispin Porter & Bogusky
Creative Team:
Joe Bruce
Creative Team:
Kate Baker
Creative Director:
Henrik Delehag
Creative Director:
Ben Carey
Director, Integrated Production:
Matt C. Minor
Agency Producer:
Joe Bagnall
Creative Planner:
Nimi Raja
Account Management:
Charles Faircloth
Account Management:
Jonathan Philips
Account Management:
lkay Dibekolu
Account Management:
Genevieve Sexton
Production Company:
Hungryman
Director:
Richard Bullock
Executive Producer:
Matt Buels
Producer:
Jack Beardsley
Production Manager:
Melissa Eaton
Production Assistant:
Sophie Lumley
Director, Photography:
Ray Coates
Production Designer:
Steve Summersgill
Art Buyer:
Rebecca Du Pont
1st Assistant Director:
Joe Carter
2nd Assistant Director:
Dan Precious
Sound Mixer:
Sam Mendelssohn
Make-up and Hair:
Lou Hinton
Costume Designer:
Rebecca Rich
Offline Editor:
Fiona Fuchs
Offline Editor:
Matt Prickett
Post Production:
Absolute Post
Post Producer:
Kirsty Rutherford
Lead Visual Effects:
Phil Oldham
Lead Visual Effects:
Chris Chitty
Flame Assistant:
Chris Tobin
Flame Assistant:
Carl Godwin-Alvarez
Colorist:
Matt Turner
Music:
Pure Soho
Artist:
Simon Bass
Song Title:
Turkish Airlines Drogba
Composer:
Simon Bass
Producer:
Simon Bass
Record Label:
Pure Soho Ltd.
Publisher:
AEMP Ltd.

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