Actress Olivia Wilde appears in the latest moving film by Saatchi & Saatchi for CoorDown, Italy's national organization for people with Down Syndrome.
Previous efforts by Saatchi' s Milan office for the charity have won awards including 18 Cannes Lions, and this time the agency's New York office worked on the spot, which is narrated by a 19-year-old college student with Down Syndrome, Anna Rose Rubright. In this film, Wilde plays AnnaRose as she sees herself -- an ordinary girl, out with her family, laughing, crying, running and dancing. It's only at the end we see the real Anna Rose, and she asks "How do you see me?"
The spot, directed by Reed Morano at Pulse Films, highlights World Down Syndrome Day on March 21. It aims to start a conversation around how those living with Down Syndrome see themselves and how they can be disadvantaged when people pre-judge them based on their condition.