Olivia Wilde Plays a Girl With Down Syndrome in Eye-Opening Film

Latest Effort for Italy's CoorDown Is From Saatchi New York

Published On
Mar 16, 2016

Editor's Pick

Actress Olivia Wilde appears in the latest moving film by Saatchi & Saatchi for CoorDown, Italy's national organization for people with Down Syndrome.

Previous efforts by Saatchi' s Milan office for the charity have won awards including 18 Cannes Lions, and this time the agency's New York office worked on the spot, which is narrated by a 19-year-old college student with Down Syndrome, Anna Rose Rubright. In this film, Wilde plays AnnaRose as she sees herself -- an ordinary girl, out with her family, laughing, crying, running and dancing. It's only at the end we see the real Anna Rose, and she asks "How do you see me?"

The spot, directed by Reed Morano at Pulse Films, highlights World Down Syndrome Day on March 21. It aims to start a conversation around how those living with Down Syndrome see themselves and how they can be disadvantaged when people pre-judge them based on their condition.

Credits

Date
Mar 16, 2016
Brand:
Barnardo's
Client:
Barnardo's
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Jay Benjamin
Global Creative Director:
Luca Pannese
Global Creative Director:
Luca Lorenzini
Executive Creative DIrector/Writer:
Mike Pierantozzi
Creative Director/Writer:
Lauren McCrindle
Art Director:
Aksana Berdnikova
Head of Film Production:
John Doris
Executive Producer:
Bruce Andreini
Director:
Reed Morano
Production Company:
Pulse Films
Editor:
Aaron Langley
Music Company:
Future Perfect
Executive Producer:
Maxwell Gosling
Composer:
Adam Taylor
Editing Company:
Cosmo Street Editorial
Assistant Editor:
Josh Berger
Post Producer:
Luiza Naritomi

Need a credit fix? Contact the Creativity Editors

Project Type
Tags