A Raging Bear Breaks into a Grocery Store in Chobani's Super Bowl Spot
Droga5 is Behind One of the Two Yogurt Spots in This Year's Game
Editor's Pick
It seems like just another cozy day at an old-time country store, when all of a sudden, its friendly patrons start freaking-the-f-out when they encounter a frightening intruder -- a gigantic, ravenous bear. He wreaks havoc on the shop, sending products flying off the shelves as he searches for the only thing that will satisfy him -- Chobani yogurt. "It's hard, these days, to find food with only real natural ingredients," goes the V.O. of the brand's Super Bowl XLVIII spot, created out of Droga5, New York and directed by Smuggler's Ivan Zacharias.
Chobani addresses the good-for-you aspects of the brand and takes an over-the-top comedy approach that's become characteristic of big game ads. It will be one of two yogurt advertisers during the game. Dannon Oikos also debuted a more suggestive effort starring John Stamos earlier this week. Which do you like better? Vote on AdAge.com.
Credits
- Date
- Jan 28, 2014
- Brand :
- Chobani
- Client :
- Chobani
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- Rick Dodds
- Creative Director :
- Steve Howell
- Art Director :
- Karen Short
- Head of Integrated Production :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Producer :
- Sam Kilbreth
- Chief Strategy Officer :
- Jonny Bauer
- Group Planning Director :
- Donny Jensen
- Head of Digital Strategy :
- Chet Gulland
- Director, Digital Strategy :
- George Bennett
- Group Communication Strategy Director :
- Colleen Leddy
- Communications Strategist :
- William de Lannoy
- Chief Marketing Officer :
- Peter McGuinness
- Senior Vice President, Brand Marketing :
- Brad Charron
- Vice President, Brand Communications :
- Josh Dean
- Brand Communications Director :
- Jessica Lauria
- Production Company :
- Smuggler
- Director :
- Ivan Zacharias
- Director, Photography :
- Jan Velicky
- Partner :
- Brian Carmody
- Partner :
- Patrick Milling Smith
- Executive Producer :
- Allison Kunzman
- Line Producer :
- Nick Landon
- Editorial :
- Robota
- Editor :
- Filip Malasek
- Post Production :
- The Mill - New York
- On-Set Supervision :
- Hitesh Patel
- Visual Effects Supervisor :
- Richard Lyons
- Color :
- Adam Scott at the Mill
- Executive Producer :
- Sean Costelloe
- Executive Producer :
- Zu Al-Kadiri
- Music :
- Good Ear Music Supervision
- Music :
- Andrew Kahn
- Track Clearance/Licensing :
- Rob Kaplan - Wool & Tusk
- Track Clearance/Licensing :
- Aaron Mercer - Wool & Tusk
- Sound Director :
- Sonic Union
- Designer/Mixer :
- David Papa
- Owner/Trainer :
- Ruth LaBarge
- Social Media Creative :
- Eric Dennis
- Social Media Creative :
- Molly Jamison
- Social Media Strategist :
- Gerard Crichlow
- Art Director :
- Nicole Karalekas
- Interactive Producer :
- Andy Hatch
- Associate Producer :
- Ian Graetzer
Need a credit fix? Contact the Creativity Editors