Skol Invents Different 'Cheering' Dance Moves for 15 Olympic Sports
Social Videos Are Aimed at Younger Viewers
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Skol, Brazil's biggest beer brand, continues its fun "Skol Delegation" Olympics campaign (which has already included an interactive music video to the tune of "Chariots of Fire") with a series of videos that shows you how to cheer ("torcer") for different Olympic sports.
Agency F/Nazca Saatchi & Saatchi commissioned choreographer Clarice Lima to create 15 different moves that blend dancing with characteristic moves of each sport. The sports chosen include boxing, athletics, swimming, soccer and tennis.
The idea of the "How to Cheer" videos, which will be promoted on Facebook and Instagram, is to encourage more fun at stadiums, bars and even in fans' homes by getting people to learn the moves. The film clips were designed for viewing on smartphones and social networks, and aim at a younger generation of sports fans.
Credits
- Date
- Aug 08, 2016
- Brand :
- Ambev - Skol
- Client :
- Ambev - Skol
- Agency :
- F/Nazca Saatchi & Saatchi
- Creative Executive Producer :
- Fabio Fernandes
- Creative Director :
- Theo Rocha
- Creative Director :
- Pedro Prado
- Creative :
- Adriana Leite
- Creative :
- Isaac Serruya
- Creative :
- Rafael Freire
- Creative :
- Murilo Melo
- Account Management :
- Ricardo Forli
- Account Management :
- Thiago Iusim
- Account Management :
- Rafael Cappelli
- Account Management :
- Charis Carelli
- Account Management :
- Giovanna Peixoto
- Media :
- Andre Cais
- Media :
- Thiago Custódio
- Media :
- Juliana Roque
- Planning :
- Jose Porto
- Planning :
- Erika Kitabayashi
- Planning :
- Quentin Mahe
- Content :
- Jaqueline Amaral
- Content :
- Fernanda Fontes
- Integrated Production :
- Juliana Hasegawa
- RTVC :
- Giuliano Springhetti
- Production Company :
- BanditsFilms
- Director :
- Oriol BarberÃ
- Assistant Director :
- Luciana Waszak
- Production Director :
- Pedro Metz
- Production Company :
- Maria Fernanda Domingues
- Executive Producer :
- Ana Maite Frohlich
- Director, Photography :
- Marcelo Nunes
- Choreography :
- Clarice Lima
- Editing :
- Daniel Varotto
- Post Production :
- Jorge Gariba
- Post Production :
- Carlos Kulpa
- Sound Studio :
- Somzera
- Maestro :
- Equipe Somzera
- Voiceover :
- Alexandre Caparroz
- Client Approval :
- Fabio Baracho
- Client Approval :
- Felipe Santini
- Client Approval :
- Felipe Meretti
- Client Approval :
- Lia Bertoni
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