Skol, Brazil's biggest beer brand, continues its fun "Skol Delegation" Olympics campaign (which has already included an interactive music video to the tune of "Chariots of Fire") with a series of videos that shows you how to cheer ("torcer") for different Olympic sports.
Agency F/Nazca Saatchi & Saatchi commissioned choreographer Clarice Lima to create 15 different moves that blend dancing with characteristic moves of each sport. The sports chosen include boxing, athletics, swimming, soccer and tennis.
The idea of the "How to Cheer" videos, which will be promoted on Facebook and Instagram, is to encourage more fun at stadiums, bars and even in fans' homes by getting people to learn the moves. The film clips were designed for viewing on smartphones and social networks, and aim at a younger generation of sports fans.