Hyundai turns the car commercial formula on its head for its Elantra 'This Is How You Dare’ campaign.
Ambassadors' task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h.
“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”
The spot is running globally across broadcast, online, social, OOH, retail, and print channels.