This is how you dare
Published On
Nov 25, 2020
Description
Hyundai turns the car commercial formula on its head for its Elantra 'This Is How You Dare’ campaign.
Ambassadors' task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h.
“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”
The spot is running globally across broadcast, online, social, OOH, retail, and print channels.
Credits
- Date
- Nov 25, 2020
- VFX :
- Ambassadors
- Client :
- Hyundai
- Agency :
- B-Reel
- Brand Director :
- Magda Tomaszewski
- Executive Creative Director :
- Jonathan Graham
- Creative :
- Witt Whitmore
- Creative :
- Suchi Ahuja
- Art Director :
- Pieter Konickx
- Agency Executive Producer :
- Myke Gerstein
- Senior Agency Producer :
- Sachin Arora
- Film Production Company :
- Imposter
- Director :
- Sergi Castella
- DOP :
- Albert Salas
- Executive Producer :
- Avtar Khalsa
- Line Producer :
- Malcom Wax
- Photographer :
- Emir Haveric
- Editorial :
- Work Editorial
- Music Company :
- Q Dept
- Sound Mix :
- Digital Arts
- Color :
- The Mill
- Executive Producer :
- Katya Meyer
- Producer :
- Sophie van Kooten
- Producer :
- Bo Kops
- Lead VFX Artist :
- Inti Martinez
- VFX Artist :
- Peter van Rij
- VFX Artist Lead :
- Sil Bulterman
- VFX Artist :
- Melissa van het Spijker
- VFX Artist :
- Bas Moonen
- VFX Artist :
- Hans van der Steilen
- 3D Supervisor :
- Will Jeffers
- 3D Artist :
- Jonathan Krijgsman
- 3D Artist :
- Alexander van Buggenum
- 3D Artist :
- Jeroen Cloosterman
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Industry
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