This is how you dare

Published On
Nov 25, 2020

Description

Hyundai turns the car commercial formula on its head for its Elantra 'This Is How You Dare’ campaign.

Ambassadors' task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h.

“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”

The spot is running globally across broadcast, online, social, OOH, retail, and print channels.

 

 

Credits

Date
Nov 25, 2020
VFX :
Ambassadors
Client :
Hyundai
Agency :
B-Reel
Brand Director :
Magda Tomaszewski
Executive Creative Director :
Jonathan Graham
Creative :
Witt Whitmore
Creative :
Suchi Ahuja
Art Director :
Pieter Konickx
Agency Executive Producer :
Myke Gerstein
Senior Agency Producer :
Sachin Arora
Film Production Company :
Imposter
Director :
Sergi Castella
DOP :
Albert Salas
Executive Producer :
Avtar Khalsa
Line Producer :
Malcom Wax
Photographer :
Emir Haveric
Editorial :
Work Editorial
Music Company :
Q Dept
Sound Mix :
Digital Arts
Color :
The Mill
Executive Producer :
Katya Meyer
Producer :
Sophie van Kooten
Producer :
Bo Kops
Lead VFX Artist :
Inti Martinez
VFX Artist :
Peter van Rij
VFX Artist Lead :
Sil Bulterman
VFX Artist :
Melissa van het Spijker
VFX Artist :
Bas Moonen
VFX Artist :
Hans van der Steilen
3D Supervisor :
Will Jeffers
3D Artist :
Jonathan Krijgsman
3D Artist :
Alexander van Buggenum
3D Artist :
Jeroen Cloosterman

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