A Ski Jumper Chows Down on KFC in Ambush Marketing by Fast Feeder

DraftFCB Chicago's Latest HowDoYouKFC Spot Has Olympic Twist

Published On
Feb 10, 2014

Editor's Pick

In a nice piece of ambush marketing, non-Olympic sponsor KFC is running this spot by DraftFCB Chicago featuring a ski jumper. It's a fairly standard ski jump, except for the fact that the (anonymous) jumper is also carrying a KFC Go Cup, which he manages not to spill, and takes a bite in mid-air. The spot ends with the brand's "#howdoyouKFC?" Twitter hashtag.