HP is promotes its partnership with "Star Wars" with two new TV ads directed by Park Pictures' Tom Tagholm that center around its new tagline "Keep Reinventing."
In each, people get creative with HP's technology to make something Star Wars-related. In the ad seen here, a teenage boy builds his own version of R2-D2 with the help of his HP PC, as well as some tools and some scrapyard creativity. When the robot is complete, he sends him off on a mission. After a near miss with an excited dog, R2-D2 arrives at a girl's house -- but just what is he delivering?
In another ad, a family use HP's inks and printers to make a very special Star Wars-themed gift. (See if you recognize one of the actors from the original Star Wars film).
The campaign is by BBDO New York.