HP Asks Famous 'Viners' to Show Off its New Bendy Laptop

Ad Combines Five Different Vine Clips to Show How Laptop Switches to Tablet

Published On
Aug 11, 2014

Editor's Pick

To shows off its new bendable laptop, the HP x360 Pavilion, HP called on five well-known Vine creators to create video clips. The "Viners" -- Jessi Smiles, Robby Ayala, Zach King, Brodie Smith and Nelcam -- use their signature styles to show how the computer converts from laptop, to tablet, and back again. Agency 180 LA combined the clips into a choreographed continuum to make the thirty-second TV ad.