HP : The Unity Tree

An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's Purc

Published On
Jan 08, 2007

Editor's Pick

An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's PurchasEdge rewards program. A new animated character was introduced every day in December, bestowing visitors with an online coupon before joining its strange brethren within the richly interactive tree.

Credits

Date
Jan 08, 2007
Executive Creative Director:
Mary Knight
Creative Director:
Sue Boivin
Creative Director:
Nick Chapman
Art Director:
Sue Boivin
Art Director:
Anthony Del Rizzo
Art Director:
Steve DiLorenzo
Copywriter:
Caitlin Strick
Copywriter:
Sarah Bowler
Executive Producer:
Nick Chapman
Executive Producer:
Alan MacDonald
Interactive Producer:
Kim Leidich
Designer:
Anthony Del Rizzo
Illustration:
Ree Treeweek
Animation:
Henry Chi
Animation:
Jason Doherty
Co-Producer:
Alan MacDonald
Programmer:
Dan Purdy
Flash Developer:
Dan Purdy
Flash Developer:
Hubert Bandurski
Flash Developer:
John Chapman
Compositor:
Jannes Hendrikz
Sound Design:
Duncan Ringrose
Agency:
Draft FCB-Toronto
Animation Company:
The Blackheart Gang
Client:
HP
Brand:
HP

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Project Type