As they prepare to join the parade, two very different marchers tell their own stories of Pride in a new social film by HSBC.
Andrew Lumsden is 75 and was one of just a couple of hundred people on London's first Pride march in 1972. He talks about the abuse he received and the importance of the word pride, which, he says, "is our word, because you need an opposite to shame."
Jamies Raines, 23, is a well-known vlogger who transitioned from female to male five years ago and experienced the "powerful environment" of Pride for the first time last year.
We Are Social created the three-minute film, which announces, "We've come a long way, but the march continues," and wraps up with the line, "HSBC. With Pride." Trunk directed through Firecracker. Shot vertically specifically for social media, it will appear across various platforms in the U.K.