HSBC Tells a Multi-Generational Tale for LGBTQ Pride

HSBC Looks at How Life Has Changed for Community Since 1972

Published On
Jul 07, 2017

Editor's Pick

As they prepare to join the parade, two very different marchers tell their own stories of Pride in a new social film by HSBC.

Andrew Lumsden is 75 and was one of just a couple of hundred people on London's first Pride march in 1972. He talks about the abuse he received and the importance of the word pride, which, he says, "is our word, because you need an opposite to shame."

Jamies Raines, 23, is a well-known vlogger who transitioned from female to male five years ago and experienced the "powerful environment" of Pride for the first time last year.

We Are Social created the three-minute film, which announces, "We've come a long way, but the march continues," and wraps up with the line, "HSBC. With Pride." Trunk directed through Firecracker. Shot vertically specifically for social media, it will appear across various platforms in the U.K.


Jul 07, 2017
Brand :
Client :
Social Media Marketing Manager :
Jag Sharma
Head of Brand Development :
Rachael Ives
Executive Creative Director :
Alistair Campbell
Senior Producer :
Pete Waite
Creative Director :
Pavlos Themistocleous
Account Director :
Cairen Harry
Account Manager :
Laura Macri
Writer :
Ruaridh ODonnell
Senior Designer :
Kristina Matovic
Designer :
Georgie Yiannoullou
Executive Producer :
Claire Finn
Producer :
Kate Turner
Production Assistant :
Jeanne Scahaise
Director :
Agency :
We Are Social
Production Company :
Firecracker Films

Need a credit fix? Contact the Creativity Editors

Project Type