HSBC Tells a Multi-Generational Tale for LGBTQ Pride
HSBC Looks at How Life Has Changed for Community Since 1972
Editor's Pick
As they prepare to join the parade, two very different marchers tell their own stories of Pride in a new social film by HSBC.
Andrew Lumsden is 75 and was one of just a couple of hundred people on London's first Pride march in 1972. He talks about the abuse he received and the importance of the word pride, which, he says, "is our word, because you need an opposite to shame."
Jamies Raines, 23, is a well-known vlogger who transitioned from female to male five years ago and experienced the "powerful environment" of Pride for the first time last year.
We Are Social created the three-minute film, which announces, "We've come a long way, but the march continues," and wraps up with the line, "HSBC. With Pride." Trunk directed through Firecracker. Shot vertically specifically for social media, it will appear across various platforms in the U.K.
Credits
- Date
- Jul 07, 2017
- Brand :
- HSBC
- Client :
- HSBC
- Social Media Marketing Manager :
- Jag Sharma
- Head of Brand Development :
- Rachael Ives
- Executive Creative Director :
- Alistair Campbell
- Senior Producer :
- Pete Waite
- Creative Director :
- Pavlos Themistocleous
- Account Director :
- Cairen Harry
- Account Manager :
- Laura Macri
- Writer :
- Ruaridh ODonnell
- Senior Designer :
- Kristina Matovic
- Designer :
- Georgie Yiannoullou
- Executive Producer :
- Claire Finn
- Producer :
- Kate Turner
- Production Assistant :
- Jeanne Scahaise
- Director :
- Trunk
- Agency :
- We Are Social
- Production Company :
- Firecracker Films
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