HTC : 25 Steps to Being a Music Legend

What's your rock legend status?

Published On
Nov 17, 2011

Editor's Pick

HTC is giving consumers a list of '25 steps that every music fan should experience' with a new Facebook app, created by Profero, to promote its HTC Sensation XL with Beats Audio smartphone.

The challenges range from 'making someone a mixtape' and 'playing air guitar like a rock god' to 'watching a cult music film'. Users are rewarded for the number of tasks they complete, with a chance to win the phone as the ultimate prize, and can earn status badges, working their way up from 'Newcomer' all the way to 'Legend' status, tracking their progress on a leaderboard. The competition runs across the EMEA region for 25 days.

Credits

Date
Nov 17, 2011
Brand:
HTC
Client:
HTC
Agency:
Profero-London

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Project Type