Mobile brand Huawei is promoting its latest phone in Thailand by sending a director off to Japan to collect digital "souvenirs," and send them home via analog mail.
For the launch of its new Huawei Mate 20 Series, which incorporates Leica triple camera and AI cinematography technology, it partnered with J. Walter Thompson Bangkok and Thai director Nawapol Thamrongrattanarit.
Thamrongrattanarit traveled to Japan capturing moments with his phone, to mail them back as souvenirs to his mates in Thailand on memory sticks. The digital postcards arrived on the day of the launch. The "souvenirs" are film clips of all manner of things that he thought his friends would like, from ultra-groomed Japanese dogs to green tea ice cream to clouds at sunset.
“I drew inspiration from the souvenirs that travelers buy for their loved ones, the usual sweets, toys and small memorabilia. I personally think the most precious souvenir is a moment in time. So I did just that. Shooting this short film series with a Huawei Mate 20 took me to a new chapter in filmmaking, where I could challenge the limitations of professional cameras, capturing more spontaneous moments and editing my videos right away with the AI video editor,” says Thamrongrattanarit in a statement.