A director sends digital 'souvenirs' via analog mail in this Huawei campaign

Project by JWT Bangkok promotes the mobile brand's Mate 20 series

Published On
Nov 29, 2018

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Mobile brand Huawei is promoting its latest phone in Thailand by sending a director off to Japan to collect digital "souvenirs," and send them home via analog mail.

For the launch of its new Huawei Mate 20 Series, which incorporates Leica triple camera and AI cinematography technology, it partnered with J. Walter Thompson Bangkok and Thai director Nawapol Thamrongrattanarit.

Thamrongrattanarit traveled to Japan capturing moments with his phone, to mail them back as souvenirs to his mates in Thailand on memory sticks. The digital postcards arrived on the day of the launch. The "souvenirs" are film clips of all manner of things that he thought his friends would like, from ultra-groomed Japanese dogs to green tea ice cream to clouds at sunset. 

“I drew inspiration from the souvenirs that travelers buy for their loved ones, the usual sweets, toys and small memorabilia. I personally think the most precious souvenir is a moment in time. So I did just that. Shooting this short film series with a Huawei Mate 20 took me to a new chapter in filmmaking, where I could challenge the limitations of professional cameras, capturing more spontaneous moments and editing my videos right away with the AI video editor,” says Thamrongrattanarit in a statement.

Credits

Date
Nov 29, 2018
Client:
Huawei
Agency:
JWT-Bangkok
Chief Creative Officer:
Joao Braga
Creative Director:
Thasorn Boonyanate
Creative Group Head:
Danai Apiwatmongkol
Copywriter:
Thasorn Boonyanate
Copywriter:
Supalerk Silarangsri
Copywriter:
Supanat Wachiralappaitoon
Art Director:
Kusuma Arunanondchai
Art Director:
Danai Apiwatmongkol
Head of Production:
Jiroj Mechoojit
Managing Director:
Parattajariya Jalayanateja
Group Account Director:
Nuttawut Boonpan
Account Manager:
Aphesa Iamsakulpanit
Group Account Director:
Nuttawut Boonpan
Account Manager:
Aphesa Iamsakulpanit
Managing Director:
Chanapatt Chindasanguan
Business Group Director:
Saruttaya Mahanavarani
Business Director:
Pornchanan Yamarat
PR Supervisor:
Lersant Wisedsinthop
Production House:
very sad picture co,.ltd.
Director / Editor / Cameraman:
Nawapol Thamrongrattanarit
Producer:
Pacharin Surawatanapongs
Chief Marketing Officer:
Chanvit Khieonavavongsa
Marketing Manager:
Tan Jing
Marketing Manager:
Ratta Muenphuea
Product Manager:
Polapat Saibourtong
Digital Manager:
Sutida Tahsai
Public Relations:
Napatsakorn Borisuthsawad

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Project Type