Huggies Helps Couples Make Babies This Valentine's Day With Pandora Tie-Up
Love Songs to Stream, Commercial-Free
Feb 12, 2015
Huggies has a vested interested in making sure couples do their love duty on Valentine's Day. To help stave off the nation's declining birthrate (and ensure future customers), the diaper brand has teamed with Pandora to create the Huggies Baby Making Station, which starting tomorrow through March 14, will play commercial-free a collection of top love songs, old and new, from R&B and pop artists. Read more about the campaign, created out of Ogilvy & Mather, on Adage.com.
Advertisers in other countries have also done their part to boost flagging birthrates. Mentos, for example, encouraged Singapore nationals to be "responsible citizens" and get it on during National Day.