Huggies Helps Couples Make Babies This Valentine's Day With Pandora Tie-Up

Love Songs to Stream, Commercial-Free

Published On
Feb 12, 2015

Editor's Pick

Huggies has a vested interested in making sure couples do their love duty on Valentine's Day. To help stave off the nation's declining birthrate (and ensure future customers), the diaper brand has teamed with Pandora to create the Huggies Baby Making Station, which starting tomorrow through March 14, will play commercial-free a collection of top love songs, old and new, from R&B and pop artists. Read more about the campaign, created out of Ogilvy & Mather, on Adage.com.

Advertisers in other countries have also done their part to boost flagging birthrates. Mentos, for example, encouraged Singapore nationals to be "responsible citizens" and get it on during National Day.

Credits

Date
Feb 12, 2015
Brand:
Huggies
Client:
Huggies
Social Content Supervisor:
Kendra Simpson
Global Account Director:
Angela Johnson
Account Supervisor:
Dana Fulena
Agency:
Ogilvy & Mather-Chicago
Chief Creative Officer:
Joe Sciarrotta
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Creative Director:
Bowen Mendelson
Associate Creative Director:
Isaac Pagan
Copywriter:
Michael Franklin
Producer:
Gayle McCormick
Assistant Editor:
Jane Johnsen
PR:
Edelman

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Project Type