See Elisabeth Moss as Offred of 'The Handmaid's Tale' in Hulu's Super Bowl Spot

Streaming Service Moves to Promoting Original Series During the Game

Published On
Feb 03, 2017

Editor's Pick

During the Super Bowl, we'll see a taste of "Mad Men" star Elisabeth Moss in her new role-- as that of Offred in Hulu's adaptation of Margaret Atwood's dystopian novel "The Handmaid's Tale.

The commercial represents a new turn for the streaming service, as it marks the first time it will air an ad for an original series. Previously, Hulu had delivered celebrity-studded spectaculars focusing on product offerings. Last year's ad starred Will Arnett pimping taking viewers into the bizarre underground Huluboratory, while another from 2009 featuring Alec Baldwin as a brain-eating alien.

Read more about the ad and Hulu's new approach on