Brussels created holographic monuments of its own residents in order to attract tourists

Thalys created holograms of Brussels citizens in a futuristic photo booth

Published On
Apr 25, 2018

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When you think of Paris, plenty of iconic monuments come to find: the Eiffel Tower, the Arc de Triomphe, Sacre-Coeur. But what about when you think of Brussels? The city has fewer internationally known landmarks, and has also been scarred by terrorism in recent years.

High speed train service Thalys was faced with this dilemma when it came to promoting its Brussels service, so agency Rosapark dreamed up a way to do it that would attract some attention. Instead of highlighting Brussels' landmarks, it decided to focus on its people--and put holograms of real Belgians up on a pedestal to make the point.

Thalys and Rosapark set up a "Holobooth" on the Mont des Arts in central Brussel--a setup that was capable of capturing the 360-degree likeness of a person and rendering a hologram in two minutes. The holograms were then projected onto a pedestal, creating a five-meter high silhouette. Written below was: "In Brussels, the real monuments are its people."

Over 3,000 visitors came to see the holograms, with around 500 created altogether.