Watch a 'Human Orchestra' Recreate an Electronic Track Using Only Their Voices
South African DJ Black Coffee Features in Latest Ballantine's Spot
Oct 02, 2014
South African DJ "Black Coffee," known for his trademark electronic tracks, is the subject of this energetic film from whiskey brand Ballantine's, the latest in its "Stay True, Leave an Impression" campaign. Here, he tries to recreate one of his hits, "Rock My World," using a 40-person choir, or, as the spot calls it, "human orchestra." The result is impressive.
The global ad follows previous episodes featuring musicians such as drummer Ben Mead. Ballantine's has also this week launched a digital hub, StayTrueStories.com, where they can all be viewed. The film was created by M&C Saatchi Sport and Entertainment, directed by Novemba and produced by Cap Gun Collective.