This humorous Christmas ad is all about the terrible year you've had

Australian retailer Myer celebrates getting married in the kitchen and graduating in your hallway in pandemic-themed spot

Published On
Nov 12, 2020

Editor's Pick

Advertisers' holiday ads so far have taken different approaches to the pandemic: some avoid it completely and try to cheer us up instead, and some use it to make a heartwarming point. Here's one from Australian retailer Myer that actually leans into the chaos and disappointment of 2020 and has fun with it. 

Created via Clemenger BBDO, it takes the form of a Christmas song whose message is that this year, the holiday is "bigger than Christmas." Instead, it suggests, it should be all about all the celebrations you've missed this year, from Mother's Day to graduations to weddings. 

The piano player gives a soulful performance of lyrics like "You got married in the kitchen, turned 50 in your bed, finished high school in your hallway and got christened in your shed" and the song references the "fires, floods and lockdowns too" that made 2020 particularly difficult for Australians. But to heighten the humor, he's accompanied by a full orchestra wearing everything from wedding dresses to swimsuits and Halloween costumes, representing all the missed events. The film goes on to present us with some amusing mash-ups of Christmas with other holidays, such as the Easter Bunny riding a sleigh, a roast turkey wedding cake and Rudolph at your buck's party. 

Directed by Nick Kelly via Sweetshop, it's immense fun and also manages to be uplifting—and it's certainly a change in direction for Myer, whose previous holiday spots have included several animated collaborations with Aardman.



Nov 12, 2020
Client :
Agency :
Clemenger BBDO
Chief Customer Officer :
Geoff Ikin
GM Marketing :
Gemma Hunter
Marketing Manager :
Emma Heinceslater
Social Media Manager :
Bridget Thompson
Head of Media :
Aaron Achurch
Media Manager :
Mel Touma
National Publicity :
Claudia Hackworth
Production Company :
The Sweetshop
Director :
Nick Kelly
Executive Producer :
Llew Griffiths
Managing Director :
Edward Pontifex
Stefan Duscio
Music :
Electric Dreams Studio
Music :
Level Two Music
Sound :
Electric Dreams Studio
Sound & Audio :
Squeak E. Clean Studios
Offline Editor :
Bernard Garry
Post Production :
The Editors
Media :
Client Service Director :
Jeremy McNamara
Digital Director :
Ante Pejic
Digital Manager :
Katherine Sheppard
Communications Manager :
Jake Devlin
Trading Manager :
Jackie Findlay

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