Earlier this year, Snickers introduced its Crisper snack with the creative idea of hunger combining your worst qualities to make you act like an idiot -- like making you "dimpatient" or "confoolish." Having invented these new "conditions," it's extended the idea further by creating actual products designed for some new ones.
The new "Hunger Innovations" campaign, by BBDO New York, kicks off online with an infomercial-style film promoting ridiculous products designed for when you're feeling "angreepy" (angry and sleepy) or "sulgar" (sad and vulgar) or like a "sprincess" (spacey and a princess). Consumers can even buy the products -- a punching pillow, an "astro tiara" and a tissue box swear jar -- on eBay.
BBDO also created a couple of Facebook videos called "Hungry Singers" which take advantage of the platform's auto-play feature. They appear to be normal videos with no sound, but then the viewer is invited to tap on them to "hear what hunger sounds like" -- and hears the opposite kind of music to what they would expect.