Chobani Sets Hungry Bear Loose in NYC
Follows Up Super Bowl Ad With Stunt
Published On
Feb 07, 2014
Editor's Pick
Chobani's Super Bowl ad featured a bear set loose in a country store who just couldn't find a lot of real, natural food on the shelves. The brand brings that idea to life with a stunt in New York City that put a man dressed as a bear out on the streets, trying to find real good food. Hint: Street pretzels don't cut it. The campaign was done in-house.
Credits
- Date
- Feb 07, 2014
- Agency :
- In-house
- Brand :
- Chobani
- Client :
- Chobani
- Creative Director :
- Ted Sabarese
- Copywriter :
- Ted Sabarese
- Director, Photography :
- Marshall Rose
- Production Company :
- Lovely Giant Productions
- Executive Producer :
- Inna Khavinson
- Edit :
- Nomad Editing Company
- Color Grading :
- Dungeon Beach
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Project Type
