Hungry Mouths on Garages Are Directing People to McDonald's
Street Art Campaign in Buenos Aires Highlights Nearby Drive-Thru Restaurants
By
Alexandra Jardine
Published On
May 11, 2017
Editor's Pick
McDonald's has been directing people in Buenos Aires, Argentina, to its drive-thru restaurants by painting hungry mouths on nearby garages.
An outdoor campaign by TBWA/Buenos Aires selected homes with car garages located no more than 300 meters from a McDonald's with a drive-thru window, then commissioned well-known street artists to paint the facades of the houses, turning them into faces, with the only requirement that the doors of the garages would become large mouths. These were accompanied by a sign pointing them to McDonald's and the message: "Don't go home hungry."
Credits
- Date
- May 11, 2017
- Brand :
- McDonald's
- Client :
- McDonald's
- Agency :
- TBWA/Buenos Aires
- Media :
- Outdoor
- Chief Creative Officer :
- Pablo Poncini
- Executive Creative Director :
- Juan Cruz Bazterrica
- Executive Creative Director :
- Guillermo Castaneda
- Creative Team :
- Martin Alfred
- Creative Team :
- Guido Barna
- Street Artist :
- Alan Berry Rhys
- Street Artist :
- Jose Saccone
- Street Artist :
- AgustÃn Dlucious
- Street Artist :
- Lucas Lasnier
- Street Artist :
- Mariela Ajras
- Production House :
- Greenplanning & Entera
- Director :
- Fede Burgos
- Photo :
- Kinobovio
- Digital Agency :
- Tribal
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