Halo Mythology Gets Twisted in New Campaign for The Master Chief Collection

TwoFifteen McCann Gives New Dimension to Pivotal Game Moment

Published On
Jun 10, 2014

Editor's Pick

TwoFifteenMcCann and Halo team up with an epic spot to promote "The Master Chief Collection for Xbox One," the first time the character's entire story will be available on one console. The collection includes a re-mastered version of Halo 2: Anniversary, along with Halo: Combat Evolved Anniversary, Halo 3, and Halo 4, a new digital series, Halo: Nightfall, and access to the Halo 5: Guardians Multiplayer Beta.

The game will be launched at E3, and the agency worked with Johnny Hardstaff and Digital Domaine for "The Hunter and the Hunted," a film that recreates a moment from Halo 2 -- where the Master Chief rides a bomb through space to destroy an enemy ship -- with an added twist that shows Agent Locke watching him, via hologram. The dynamic between Locke and Master Chief is what will play out in Halo 5: Guardians, set to release next year.

Credits

Date
Jun 10, 2014
Brand:
Halo
Client:
Halo
Agency:
Twofifteen McCann
Director:
Johnny Hardstaff
Production Company:
RESET
Chief Creative Officer:
Scott Duchon
Chief Creative Officer:
James Robinson
Copywriter:
Neil Bruce
Art Director:
Ivan Djayaputra
Art Director:
Steve Couture
Senior Producer:
Brandon Romer
Director, Integrated Production:
Alex Spahr
Business Director:
Peter Goldstein
Management Supervisor:
Nathan Shamban
Business Affairs Director:
Mary Beth Barney
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Bidding Producer:
Jen Beitler
Visual Effects Studio:
Digital Domain
President, Advertising and Games:
Rich Flier
Head of Production:
Scott Gemmel
Visual Effects Supervisor:
Aladino Debert
CG Supervisor:
Lee Carlton Sr.
Commercials Producer:
Tiffani Manabat
Visual Effects Producer:
Rachel Mariscal Creasey
Production Coordinator:
Alexandra Michael
Production Coordinator:
Marcus Speaker
Music Company:
Human
Sound Design:
Human
Mix Studio:
Lime Studios
Mixer:
Rohan Young
Producer Assistant:
Jeff Malen

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Project Type