Cafe Cafe : Husbands

Amazon's latest spot sells to married gay couples.

Published On
Mar 04, 2013

Editor's Pick

Creatively speaking, there's not much to speak of in this latest commercial for Amazon Kindle's Paperwhite, but the spot does speak loads about how all-inclusive the brand wants to be when it comes to its consumers. The scenario seems a typical one: a book-loving man and woman on vacation share their e-reading techniques, building up to what seems will be more aggressive flirtation, until we find out they're both married--to men.

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