Toyota Taps Droga5 For New Creative on Hydrogen-Fuel-Cell Vehicle
Automakers Meets N.Y. Shop for New Vehicle Launch
Jun 26, 2014
Droga5 and Toyota have come together for new creative for the pre-launch campaign for the automaker's new Hydrogen Fuel Cell Vehicle in Japan, U.S. and Europe next year. The FCV is a new category, and Toyota told Ad Age that the marketer looked to other agencies to "explore breakthrough ideas" in digital and social. Read more about the work on AdAge.com.