Santa gets caught in the act in Hyundai's holiday spot

Ad from Innocean Brazil gives the car a role in the drama

Published On
Dec 19, 2019

Editor's Pick

We don't see much in the way of holiday ads from automotive brands, but here's one from Hyundai in Brazil that cleverly manages to insert the car into a piece of holiday storytelling.

The spot sees a father sneak out of the house during a Christmas party to change into a Santa costume in the family Hyundai. However, he's horrified to see that his son is at the window, having noticed him getting his Santa sack out of the trunk. The wide-eyed child goes running to his mom to spill the news—that Santa has the same car as them. 

Thiago Artimonti at Madre Mia Films directed the spot for Innocean Brazil.