Ryan Reynolds Is Literally All Over Hyundai's Super Bowl Commercial

Actor Proves a Huge Distraction in Car Maker's Big Game Ad

Published On
Feb 01, 2016

Editor's Pick

Ryan Reynolds has been all over the place promoting his upcoming portrayal of smart-mouthed anti-hero Deadpool, but it also seems he's had time to be all over the place in one of Hyundai's ads for the Super Bowl, created out of Innocean. In it, a pair of women driving a Hyundai make their way through a town called Ryanville, where they encounter Reynolds riding by on his bike, then as a traffic cop (and the man he's ticketing), as a group of construction workers flexing their muscles and then as a group of studs playing football.

The Ryans prove to be such a distraction that the driver nearly runs into another man, Reynolds again, crossing the street with his dog, but fortunately, the car's auto emergency breaking with pedestrian detection kicks into the gear, and Reynolds flashes his pearly whites once again.

Another of Hyundai's ads depicts the car's features using another unusual device -- talking bears.

Credits

Date
Feb 01, 2016
Brand:
Hyundai
Client:
Hyundai
Agency:
Innocean
Chief Creative Officer:
Eric Springer
Group Creative Director:
Barney Goldberg
Creative Director:
Bob Rayburn
Creative Director, Art Director:
Shane Diver
Creative Director/ Copywriter:
Max Godsil
Director, Integrated Production:
Carol Lombard
Executive Producer:
Nicolette Spencer
Producer:
Jimmy Romero
Head of Account Services:
Maristella Marinkovic
Group Account Director:
Michelle Agnew
Group Account Director:
Nicole Timerson
Account Supervisor:
Allison Morrissey
Media:
Ben Gogley
Media:
James Zayti
Head of Strategy:
Frank Striefler
Planning Director:
Kathleen Kindle
Project Manager:
Suzanne Cheng
Business Affairs:
Lisa Nichols
Chief Marketing Officer:
Dean Evans
Senior Manager of Advertising:
Monique Kumpis

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