Hyundai : Talk to My Car

Quirk is in.

Published On
Feb 27, 2012

Editor's Pick

Innocean and Wes Anderson's fun new spots for the Hyundai Azera are full of charm and oddities. In "Modern Life," a father gets caught up in a vortex of domestic chores while mom sits comfortably in her car.

"Talk to My Car" is a an interesting way to showcase the Azera's voice activated technology, looking back at some retro examples of cars that understand you when you speak to them, through some poppy art direction and a nice use of 2D.

Credits

Date
Feb 27, 2012
Brand:
Hyundai
Client:
Hyundai
Agency:
Innocean
Senior Producer:
Helen Erb
Creative Director:
Robert Prins
Creative Director:
Max Godsil
Art Director:
Tom Gibson
Copywriter:
Steve O'Brien
Director:
Wes Anderson
Production Company:
Moxie Pictures
Executive Producer:
Lizzie Schwartz
Editor:
Andrew Weisblum
Editorial Company:
Beast
Executive Producer:
Jon Ettinger
Post Production Company:
Public VFX
Creative Director:
Tony Smoller
Executive Producer:
Kim Nagel
Visual Effects Supervisor:
James Allen
Flame Artist:
James Allen
Flame Artist:
Katrina Salicrup
Senior Producer:
Helen Erb
Head of Production:
Will Woollett
Executive Producer:
Dan Levinson
Head of Production:
Roger Zorovich
Producer:
Lisa Shaw
Director, Photography:
Robert Yeoman
Visual Effects Supervisor:
Jeremy Dawson
Production Manager:
John Nelson
Production Designer:
Adam Stockhausen
Visual Effects Miniatures:
Fantasy II Film Effects
Director, Photography:
Christopher Lee Warren
Model Maker:
Gene Warren III
3D:
Michael Shelton
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Music:
Search Party Music
Audio Post:
Play
Mixer:
John Bolen

Need a credit fix? Contact the Creativity Editors

Project Type