Hyundai : Think About It

With all TV and print creative driving consumers to its website, Hyundai is seeking to stake its claim as a first-rate automake

Published On
Sep 14, 2007

Editor's Pick

With all TV and print creative driving consumers to its website, Hyundai is seeking to stake its claim as a first-rate automaker and ease buyers' minds when it comes to a car purchase with "Think About It." The Goodby-created campaign website delivers re-purposed footage and a nice Tetris-styled navigation image that lets visitors peruse video--including dark, desolate, snow-capped driving--and product info. Overall, the objective of the campaign is to challenge consumers on the standardization of a cool car, and the site provides a nice birds-eye view.