Barnardo's : I Am the Collection - Poetic

It's you.

Published On
Feb 09, 2012

Editor's Pick

A new campaign for French Connection out of 101 London is a series of mini-films that are quirky and surreal, each playing into the idea that the collection is, in fact, you.

The idea is similar to 101's campaignfor the retailer's Fall/Winter collection, which put the spotlight squarely onto the clothes, with bold films titled "I Am the Suit," or "I Am the Blouse."