Mobile Loaves and Fishes : I Am Here

Help Danny find a real home.

Published On
Apr 27, 2010

Editor's Pick

Austin-based homeless nonprofit Mobile Loaves and Fishes teamed with agency T3 put a homeless man atop a billboard to help find him a real place to settle down.

On April 27 and 28 the agency erected a billboard in Austin, alongside which stood a homeless man Danny, and MLF founder Alan Graham. The billboard itself prompted people to take immediate action to help resolve Danny's situation asking passersby to text "Danny" to 20222, which would provide a $10 donation to find a home for Danny and wife Maggie through MLF's Habitat on Wheels program. 1,200 text messages is all it takes to give them a home. Any additional donations received would be passed on to others in need. The billboard also directs people to the campaign site, www.iamheremlf.org.

Credits

Date
Apr 28, 2010
Brand :
Mobile Loaves and Fishes
Client :
Mobile Loaves and Fishes
Agency :
T-3-Austin

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Project Type