Kohler : As I See It
Kohler's digitally enhanced art photography series marches on, the latest campaign featuring the work of Sanjay Kothari, SanjayKothari.com. In something of a depar
Published On
Feb 12, 2007

Editor's Pick
Kohler's digitally enhanced art photography series marches on, the latest campaign featuring the work of Sanjay Kothari, SanjayKothari.com. In something of a departure from previous series, the ads vary not only thematically but stylistically, from this sexy sea creature to a bizarre street scene with toilet seats hanging on a clothesline (see the PDF). "With each visual solution, we tried to communicate the personality of the product," explains GSD&M CD Will Chau. "At the same time, we wanted each ad to have its own look and feel, because the products are very different from one another." For example, the design of the Symbol faucet in this lead ad "is derived from nature and it's very elegant and sensual," he says. "In a subtle way, we thought it resembled a seahorse, and that
Credits
- Date
- Feb 12, 2007
- Group Creative Director :
- David Crawford
- Studio Artist :
- Kelly Berkey
- Retoucher :
- Allison Hughes
- Photographer :
- Sanjay Kothari
- Art Buyer :
- Kristy Foss
- Print Producer :
- Kelly Grant
- Creative Director :
- Will Chau
- Creative Director :
- David Parson
- Copywriter :
- Andrea Minze
- Retoucher :
- Sanjay Kothari
- Client :
- Kohler
- Agency :
- GSD&M
- Brand :
- Kohler
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Project Type