'I Touch Myself,' For Breast Cancer

JWT Sydney Worked with Co-Writer Chrissy Amphlett's Husband

Published On
Apr 14, 2014

Editor's Pick

The classically cringeworthy "I Touch Myself," performed by Divinyls and co-writter by Chrissy Amphlett, gets a charitable twist in a campaign via JWT Sydney. Ms. Amphlett recently passed away of breast cancer, and the agency worked with her husband to turn the song into an anthem to raise awareness about self-screening and breast cancer.

Credits

Date
Apr 14, 2014
Brand:
I Touch Myself
Client:
I Touch Myself
Agency:
JWT-Sydney

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Project Type