This Father's Heartbreaking Plea May Shock You

UK newspapers run ad by father who wishes his son had cancer instead

Published On
May 09, 2013

Editor's Pick

This heartbreaking print ad ran in London's Evening Standard and Independent newspapers this week, highlighting a father's plea for awareness of his son's fatal disease. It was created by agency Archibald Ingall Stretton for Alex Smith (a friend of the agency), whose son has Duchenne Muscular Dystrophy. Smith has started Harrison's Fund to draw attention to the disease and increase research funding. In the copy, Smith says he wishes his son had cancer, because unlike with cancer, there is no treatment and no cure. He has also recorded a moving videoon the subject.

Credits

Date
May 09, 2013
Brand:
Harrison\'s Fund
Client:
Harrison\'s Fund
Agency:
Archibald Ingall Stretton

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Project Type
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