IBM : All in the Cloud

The IBM of the future.

Published On
Jan 17, 2012

Editor's Pick

New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.

Smarter analytics, shown through the "Split Second" video, shows how long a second can be, transforming a watch face into a train track which swoops in on a view of the city. Smarter commerce, shown through "Ahead of Demand," uses photo-realism to show a story unfolding. And Cloud, which Ogilvy says is the most ambitious of the lot, used 32 animators, illustrators and designers to create a world in the clouds. Models were painted by hand and mapped onto 3D wireframes, and "locations" were researched so they looked to be as realistic as possible. The result is a look at how different cities around the world are using cloud-based computing to solve problems.

Credits

Date
Jan 17, 2012
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Art Director/Group Creative Director:
Mike Hahn
Copywriter/Group Creative Director:
Ryan Blank
Worldwide Executive Creative Director:
Susan Westre
Chief Creative Officer:
Steve Simpson
Copywriter:
Fred Kovey
Copywriter:
Andrew Mellen
Art Director:
Jillian Abramson
Executive Producer:
Lee Weiss
Production Coordinator:
Jess Latour
Producer Assistant:
Dave Lambert
Executive Music Supervisor:
Karl Westman
Production Company:
Psyop/Smuggler
Director:
Psyop
Creative Director:
Marie Hyon & Marco Spier, Psyop
Executive Producer:
Lucia Grillo
Senior Producer:
Crystal Campbell
Associate Producer:
Kay Chen
Storyboard Artist:
Ben Chan
Design:
Ben Chan
Design:
Laurean Indovina
Design:
Eunice Kim
Design:
Sam Ballardini
Design:
Mara Smalley
Design:
Paul Cayrol
CG Lead:
Mark Rohrer
CG Producer:
Kitty Lin
CG Producer:
David Han
CG Producer:
Roman Kobryn
CG Producer:
Dan Fine
CG Producer:
Todd Daniele
CG Producer:
Soo Hee Han
CG Producer:
Rie Ito
CG Producer:
Rick Fronek
CG Producer:
Vadim Klyaev
CG Producer:
Sylvia Apostol
CG Producer:
Shuchen Lin
CG Producer:
Denis Kozyrev
CG Producer:
Fabio Piparo
CG Producer:
Dave White
CG Producer:
Gregory Ecker
CG Producer:
Eric Chou
CG Producer:
Consuelo Macri
CG Producer:
Chang-Pei Wu
CG Producer:
Joerg Liebold
CG Producer:
Bogdan Mihajlovic
Lead Compositor:
Manu Gaulot
Compositor:
John Loughlin
Compositor:
Herculano Fernandes
Compositor:
Carl Mok
Flame Artist:
Jamie Scott
Editor:
Cass Vanini
Editor:
Jonathan Flaum
Music:
Pulse Music
Company:
Heard City
Mixer:
Phil Loeb
Executive Producer:
Gloria Pitagorsky
Composer:
Jay Lifton

Need a credit fix? Contact the Creativity Editors

Project Type