Iceland is known for being a quirky nation, so perhaps it's no surprise that their PSAs are a little out of the ordinary too. This video for the Icelandic Cancer Society's Colon Cancer Awareness uses comedy to ensure memorability; a host of Icelandic men shaking their asses. In fact, they're all famous Icelandic actors including Ingvar E. Sigurosson ("K-19: The Widowmaker,") Olafur Darri Olafsson ("True Detective," "Banshee," "The Secret Life of Walter Mitty," "Contraband") and Gisli Orn Garoarsson ("Prince of Persia: The Sands of Time").
This game crew twerk and waggle their bums to the catchy "Hossa Hossa," a hit song by the Icelandic band AmabAdamA whose title translates to "Bounce Bounce." You might want to watch right to the end for the seriously icky doctor moment.
The ad was created by agency Brandenburg to promote "Mottumars," a men's cancer awareness program held in Iceland every March.