Icelandic Highway Turns Into A Pink Ribbon For Cancer Awareness

Drivers Can't Fail To Be Aware Of Stunt For Icelandic Cancer Society

Published On
Oct 14, 2013

Editor's Pick

The Icelandic Cancer Society turned a highway's looped intersection into a pink ribbon for cancer awareness. Agency Brandenburg painted the highway, in the middle of Reykjavik, bright pink promoting October as cancer awareness month. So far the painted road has survived both rain and snow.

Credits

Date
Oct 14, 2013
Agency:
Brandenburg
Brand:
Icelandic Cancer Society
Client:
Icelandic Cancer Society

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Project Type
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