Yves Behar-led design firm Fuseproject has released its 5th generation Jawbone babyJawbone baby, the Icon, the Icon. The Bluetooth headset is even smaller and easier to wear than its predecessors, and it offers a host of personalization options for the user. The new device offers six designs that the company describes as "more like a cast of characters in a movie than a line of products" as well as the MyTalk service, through which users can download new features and apps, including different voice personas like a "mysterious rogue" or a "sexy bombshell" who deliver status and caller ID info.

The company also made the new Jawbone's packaging more environmentally friendly, eliminating 2/3 of the plastic content to create a 100% recyclable container.