This original, and ultra-stylish, new spot for the U.K's Sunday Times takes six iconic images of modern culture -- including Rodin's The Thinker, Mad Men, Reservoir Dogs and Daft Punk -- and links them together into one fluid sequence. The 50-second spot by Grey London was shot in one take, with just two actors, by Us through Academy Films; to find out more about how it was done, you can watch a "Making Of" movie on microsite makingoficons.com. Highlighting the newspaper's refresh of its Culture section, it also promotes its month-long culture series, starting this week, which revolves around the concept of "cultural connections."