Craig Ward Creates Font Out of Ice for Dentyne
Shoots real ice in freezing temperatures
Published On
Mar 29, 2013
Editor's Pick
Typography master Craig Ward, who previously created a font out of real money for the New York Lottery, returns with "Ice Type," a font made out of actual ice, shot in freezing temperatures on his porch. Developed via agency McCann N.Y., the type will be used on campaigns for Dentyne Ice. See the video here.
Credits
- Date
- Mar 29, 2013
- Agency :
- McCann
- Brand :
- Dentyne
- Brand :
- Dentyne
- Client :
- Dentyne
- Chief Creative Officer :
- Tom Murphy
- Chief Creative Officer :
- Sean Bryan
- Group Creative Director :
- Mat Bisher
- Creative Director :
- Jillian Goger
- Copywriter :
- Sarah Lloyd
- Art Director :
- Daniel Edelman
- Agency Assistant Producer :
- Jory Sutton
- Director/Editor :
- Joshua Gross
- Designer :
- Craig Ward
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Project Type
