Craig Ward Creates Font Out of Ice for Dentyne

Shoots real ice in freezing temperatures

Published On
Mar 29, 2013

Editor's Pick

Typography master Craig Ward, who previously created a font out of real money for the New York Lottery, returns with "Ice Type," a font made out of actual ice, shot in freezing temperatures on his porch. Developed via agency McCann N.Y., the type will be used on campaigns for Dentyne Ice. See the video here.

Credits

Date
Mar 29, 2013
Agency:
McCann
Brand:
Dentyne
Brand:
Dentyne
Client:
Dentyne
Chief Creative Officer:
Tom Murphy
Chief Creative Officer:
Sean Bryan
Group Creative Director:
Mat Bisher
Creative Director:
Jillian Goger
Copywriter:
Sarah Lloyd
Art Director:
Daniel Edelman
Agency Assistant Producer:
Jory Sutton
Director/Editor:
Joshua Gross
Designer:
Craig Ward

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Project Type