GE Wants to Protect This Freaky, Adorable Creature

Latest BBDO Spot Is Targeted at College Graduates

Published On
Aug 29, 2014

Editor's Pick

A freaky-cute monster takes center stage in the latest online film from GE and BBDO New York. The new film uses the creature as a metaphor to convey the concept that ideas can be scary and ugly when first born, but can blossom if nurtured in the right environment.

Directed by Biscuit Filmworks' Noam Murro, the spot follows the life of this unusual beast, who looks like he could be the lovechild of ET and a mournful Oscar the Grouch. He's born ugly and dirty-looking, shunned by everyone. However, once GE welcomes it through its doors, he develops a beautiful plumage and ends up a star performer.

In a statement, the agency says the film is intended to resonate with recent college graduates thinking about their careers -- an audience GE is hoping to reach with this message. It will be posted across all of GE's social channels.


Aug 29, 2014
Brand :
General Electric
Client :
General Electric
Agency :
BBDO-New York
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Copywriter :
Greg Hahn
Executive Creative Director :
Michael Aimette
Supervising Art Director :
Ralph Watson
Supervising Art Director :
Matt Vescovo
Executive Producer :
Diane Hill
Head of Music Production :
Rani Vaz
Director :
Noam Murro
Production Company :
Biscuit Filmworks
Director, Photography :
Eric Schmidt
Line Producer :
Jay Veal
Editorial Company :
Rock, Paper, Scissors
Editor :
Stewart Reeves
Assistant Editor :
Luke McIntosh
Producer :
Melanie Gagliano
Puppets :
Legacy Effects
Chief of Design :
Alan Scott
Visual Effects :
Method Studios
Producer :
Pip Malone
Music/Sound Design :
Composer :
Steve Hampton
Mix House :
Heard City
Mixer :
Keith Reynaud at Heard City

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