Twix : Ideologies

Which side will you choose?

Published On
Jul 15, 2012

Editor's Pick

Did you know that every time you unwrap a Twix bar and eat it, you aren't just enjoying some chocolate-caramel goodness, but in fact, making a bold choice that affects real people? In Twix's new spot, "Ideologies," created out of BBDO New York, the brand explores the story of brothers Seamus and Earl, who broke a Twix bar in two a long, long time ago, thus setting the stage for a great rivalry, which divided the company in two.

The brothers set up factories side-by-side, each creating a "left" Twix and a "right" Twix. So next time you break apart a Twix bar and proceed to eat one side first, know that you are making a decision that goes far beyond satisfying your pedestrian, chocolate craving.

The ad was unveiled at Cannes 2012, by Mars CMO Bruce McColl, right before the brand accepted the Advertiser of the Year award at the festival. More executions are on their way.


Jul 16, 2012
Brand :
Client :
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Senior Creative Director :
Peter Kain
Senior Creative Director :
Gianfranco Arena
Creative Director/Writer :
Chris Beresford-Hill
Creative Director, Art Director :
James Clunie
Executive Producer :
Anthony Curti
Music Producer :
Melissa Chester
Production Company :
Director :
Craig Gillespie
President :
David Zander
Executive Producer :
Emma Wilcockson
Director, Photography :
Gyula Pados
Line Producer :
Line Postmer
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Assistant Editor :
Nick Divers
Post Executive Producer :
Tatiana Vasquez
Visual Effects :
Eight VFX
Creative Director :
Jean-Marc Demmer
Executive Producer :
Baptiste Andrieux
Executive Producer :
Shira Boardman
Lead Compositor :
Andy Davis
Senior Compositor :
Mathieu Caulet
CG Supervisor :
Fred Hopp
CG Artist :
Matthais Jourde
Producer :
Donna Langston
Music :
Human Worldwide
Producer :
James Wells
Executive Producer :
Marc Altshuler
Sound Design :
Mackenzie Cutler
Sound Designer :
Sam Shaffer
Telecine :
Colorist :
Stefan Sonnenfeld
Mix :
Sound Lounge
Final Mix :
Tommy Jucarone at Sound Lounge

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